Today I’m sitting down with Martyn Tipping; one of the world’s foremost naming professionals and brand strategist. He’s also a writer and content creator who has overseen high-profile branding projects for clients in all major industries, all over the world. Born and educated in the UK, Martyn moved to New York City where he has worked on some of the biggest corporate name changes including Zeneca, Accenture, Altria and more.I invited Martyn to be a guest on my show to discuss what’s happening in the naming space these days. I also wanted to get his POV on what names new brands should avoid in the post-covid world. And last, but definitely not least, I’m curious to learn about Martyn’s short-lived stand-up comedy career that ended on the night he opened for Chris Rock. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca