Matt McGowan is the Director and GM at Snapchat Canada - the world’s most innovative company of 2020 according to Fast Company. Before joining Snapchat in the fall of 2019, Matt was the president of Adestra, a software company he sold to Upland Software in Dec 2018. And prior to that, he held a leadership role at Google where he focused on its expansion in the advertising and marketing space. Originally from New York, this former Wall Street professional now lives in Toronto Canada, with his beautiful wife and 2 young kids. When he’s not working, Matt sits on numerous boards including the CPA Ontario, the Banf Wolrd Media Festival, and C2 Ventures, an early stage Venture Capital company. I asked Matt to be a guest on my show to get his point of view on branding and what impact it’s having on the digital space. His thoughts on why Snapchat is experiencing such success over the last couple years and what the future of the Snapchat brand looks like in the post-pandemic world.?IF YOU WANT HELP CREATING BRAND AWARNESS FOR YOUR. BUSINESS, REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca