Today I’m sitting down with Tom Bassett, the Founder of Bassett & Partners: a brand and design strategy agency in San Francisco. Prior to starting his own agency, Tom was the head of strategic brand planning at Wieden + Kennedy, the ad agency for a little known brand called Nike. He also worked at TBWA Chiat/Day where he helped build the Apple brand, and where he got to spend time with the late, great Steve Jobs.I invited Tom to be a guest on my show to talk about strategy and why it’s so important when building a brand. I also wanted to discuss Briefly - a brilliant film he created that gives us the POV from creative leaders about what they need and want out of a creative brief. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca