In this episode, I chat with Faisal Siddiqui, founder of Creative business company and former strategy director at Prophet. Faisal and his colleagues recently released a fascinating white paper in which he lays down some of the fundamentals of how to build a big brand on a small budget. We go deep into the tactics but also talk about the broader picture and market dynamics. It's a very cool ride so buckle up! Check out the deck hereFaisal on LinkedInFaisal on TwitterIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com