This episode of Branding Matters is a little different. The conversation takes a bit of a detour away from branding and veers into more of a spiritual direction. The reason being is that just over 4 years ago, my guest was given one year to live. But against all odds, this unicorn is still here and living what he describes as “a life with purpose.” His name is Jim Button, and he is the Co-Founder of one of Calgary’s favourite breweries - Village Brewery. A true leader in marketing and community building, Jim’s passion for community investment has earned him impressive accolades which include a philanthropy award from the Canadian Association of Fundraising Professionals, TWO “Top 40 Under 40” awards with Avenue Magazine, and Community Builder of the Year award from the Alberta Small Brewers Association, just to name a few. I invited Jim to be a guest on my show today to discuss why he thinks it takes a village to build a brand. I also wanted to discuss Jim’s new fundraising program that focuses on the mental health of kids living with cancer. ?IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca