My guest today is Darren Bondar, Founder of Spiritleaf - Canada's largest recreational cannabis brand, which he sold in May of 2021 for $131 million dollars.Not one to sit still, it didn't take long for Darren to start a new company called HEMPALTA - an agricultural technology company focused on innovative hemp processing and product creation. During our fun conversation, we cover everything from building brands to building exit strategies. Other topics we cover include:Why it's so important to have a good brand strategyHow to set yourself apart from your competition with branded merchThe “do’s and don'ts” of selling a businessI hope you enjoy my conversation with Darren, and hopefully you'll learn a few things to help you with your branding. ???????? ??????? ?? ??????? ?? ??? ?? ???????? - ??? ?? ????? ???????’? ???? ??????? ????? ?????? ??? ???? ?? ?????.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and center. If you’re looking for help with your next project, email brandingmatters@genumark.com.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca