42 min listen
How to Turn Your Homegrown Business into a Multi-Million Dollar Brand - Julie Cole (Mabel's Labels)
FromBranding Matters
How to Turn Your Homegrown Business into a Multi-Million Dollar Brand - Julie Cole (Mabel's Labels)
FromBranding Matters
ratings:
Length:
36 minutes
Released:
Nov 24, 2023
Format:
Podcast episode
Description
Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels.Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies.During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You’re learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork.This is truly one of my favourite conversations, and I hope you enjoy it as much as I did.Here are the highlights from this episode:03:09 - Julie's transition to co-founding Mabel's Labels06:54 - The five elements for building a successful brand07:45 - How to uphold your core values when building your brand09:30 - The business benefits of brand storytelling13:37 - Why being part of a community is essential15:14 - The benefits of applying for awards17:11 - How to deal with imitation companies22:55 - The importance of delegation and hiring people31:13 - Julie’s badass superpowerThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected!Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca
Released:
Nov 24, 2023
Format:
Podcast episode
Titles in the series (100)
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