My guest today is Adam Morgan, the highly respected author of ‘?????? ??? ??? ????: ??? ?????????? ?????? ??? ??????? ??????? ????? ???????’.This International best-seller not only popularized the term ‘challenger brand’, it also outlined a process for doing more with less and its principles have been widely praised and imitated around the world.I invited Adam to be a guest on my show to discuss Challenger Brands and learn about his new book titled “????????? ??: ?? ?????????? ???? ? ??? ?????????? ?? ???????????”. I wanted to learn what it means to adopt a challenger mindset. And I was especially curious to learn about Adam’s surprising fetish.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca