My guest today is Alan Weiss - one of the world's most highly sought-after consultancy experts. Alan's impressive list of clients include such well-known brands as Mercedes-Benz, Merck, Hewlett-Packard, New York Times and over 200 others. Alan is also a best-selling author of 64 books. One his most famous books - “Million Dollar Consulting” - has been through five editions and appears in 12 languages around the world.I invited Alan to be a guest on my show to discuss how to build a thriving consultancy.  I wanted to get his POV on what role branding plays in that process. And I was curious to learn about value-based fees and why more businesses should adopt this concept.???????? ??????? ?? ??????? ?? ??? ?? ???????? - ??? ?? ????? ???????’? ???? ??????? ????? ?????? ??? ???? ?? ?????.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email brandingmatters@genumark.comThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And if you'd like help with your branding, please reach out to me on any of the platforms below. Insta - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca