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Music Ally Podcast Ep.12: Building a modern, multi-faceted music marketing plan - and where do you start?

Music Ally Podcast Ep.12: Building a modern, multi-faceted music marketing plan - and where do you start?

FromMusic Ally Focus


Music Ally Podcast Ep.12: Building a modern, multi-faceted music marketing plan - and where do you start?

FromMusic Ally Focus

ratings:
Length:
64 minutes
Released:
Aug 12, 2020
Format:
Podcast episode

Description

This episode: A learnings-focussed workshop that asks: how do you put marketing at the very centre of an artist's career? Coherence, coordination, and - yes - *synergy* are the goals in the age of multi-faceted marketing campaigns- but by its very nature, that's all complicated to do. So what are the practical steps to build a multi-platform, multi-faceted campaign that feels synchronised?  
Expert guests include Ali Murphy, International Marketing Manager of Secretly Group, Charles Kirby-Welch, CEO & founder of Kartel Music Group, and Henriette Heimdal, Market Development UK & EU at CD Baby.  It's hosted by Music Ally writer Joe Sparrow and features Patrick Ross, Music Ally's SVP of Digital Strategy, as regular panelist.
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Released:
Aug 12, 2020
Format:
Podcast episode

Titles in the series (100)

Analysing vital music business topics in detail, as they emerge. In our Focus podcast, Joe Sparrow breaks down important stories with expert guests, who share their cutting-edge knowledge – in about 20 minutes. It'll keep you and your team on the cutting edge, and it'll take about the same time as making and eating a good sandwich! (We recommend doing both simultaneously for maximum deliciousness.) Ⓜ️ Subscribe to Music Ally's industry-standard service: https://musically.com/subscribe ? Music Ally’s free weekly newsletter, The Knowledge: https://musically.lnk.to/knowledgepo