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What's it like to manage the Black Eyed Peas? Co-manager Rachel Strassberger explains the challenges of managing a household name artist, and how managers will need to change in the coming years

What's it like to manage the Black Eyed Peas? Co-manager Rachel Strassberger explains the challenges of managing a household name artist, and how mana…

FromMusic Ally Focus


What's it like to manage the Black Eyed Peas? Co-manager Rachel Strassberger explains the challenges of managing a household name artist, and how mana…

FromMusic Ally Focus

ratings:
Length:
32 minutes
Released:
Feb 1, 2024
Format:
Podcast episode

Description

Ep. 139: The Black Eyed Peas have sold an estimated 80 million records, are one of only a handful of artists to have simultaneously held the number-one and number-two spots on the Billboard Hot 100 chart, and have headlined the Super Bowl half-time show. We were very happy to talk to Rachel Strassberger, one third of the Black Eyed Peas' management team. She speaks to Music Ally’s Editor Joe Sparrow about what it's like to co-manage one of the world’s best-selling and well-known groups, and what she has learned along the way.
Rachel also talks about how the team balances promoting a mix of classic hits and front line releases, and what the modern requirements are from managers for artists – of all sizes. She also talks from her personal perspective about the skills managers will need to adopt in the next ten years as the industry undergoes another cycle of rapid change.
Rachel Strassberger: https://www.linkedin.com/in/rachel-strassberger-1434141b/
Where is the Love? https://www.youtube.com/watch?v=WpYeekQkAdc
Dice/feet https://www.guinnessworldrecords.com/world-records/716798-most-dice-stacked-with-one-foot-in-one-minute
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Released:
Feb 1, 2024
Format:
Podcast episode

Titles in the series (100)

Analysing vital music business topics in detail, as they emerge. In our Focus podcast, Joe Sparrow breaks down important stories with expert guests, who share their cutting-edge knowledge – in about 20 minutes. It'll keep you and your team on the cutting edge, and it'll take about the same time as making and eating a good sandwich! (We recommend doing both simultaneously for maximum deliciousness.) Ⓜ️ Subscribe to Music Ally's industry-standard service: https://musically.com/subscribe ? Music Ally’s free weekly newsletter, The Knowledge: https://musically.lnk.to/knowledgepo