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Streaming fraud whack-a-mole: how do music distributors spot – and stop – fraud on music streaming platforms? Christine Barnum, CD Baby’s Chief Revenue Officer, explains.

Streaming fraud whack-a-mole: how do music distributors spot – and stop – fraud on music streaming platforms? Christine Barnum, CD Baby’s Chief Revenu…

FromMusic Ally Focus


Streaming fraud whack-a-mole: how do music distributors spot – and stop – fraud on music streaming platforms? Christine Barnum, CD Baby’s Chief Revenu…

FromMusic Ally Focus

ratings:
Length:
29 minutes
Released:
Sep 28, 2023
Format:
Podcast episode

Description

Ep. 124: in this episode we’re joined by Christine Barnum, CD Baby’s Chief Revenue Officer – we’re talking about music streaming fraud, how the company tries to spot it, and what the fraudsters are doing to try to avoid being detected. Christine’s job is a form of fraud whack-a-mole: trying to spot suspicious streaming activity before paying rightsholders.  We talk about her efforts in “fraud, trust & safety” from the perspective of a distributor – including how she defines streaming fraud, how difficult it is to spot, how widespread fraud really is – and what a distributor does to stop it. 
CD Baby: cdbaby.com
Jeff Buckley - Morning Theft youtube.com/watch?v=gxJI7hlPdnY
Mozart - Requiem youtube.com/watch?v=Dp2SJN4UiE4
Stamp licking guinnessworldrecords.com/world-records/most-stamps-licked-in-one-minute
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Released:
Sep 28, 2023
Format:
Podcast episode

Titles in the series (100)

Analysing vital music business topics in detail, as they emerge. In our Focus podcast, Joe Sparrow breaks down important stories with expert guests, who share their cutting-edge knowledge – in about 20 minutes. It'll keep you and your team on the cutting edge, and it'll take about the same time as making and eating a good sandwich! (We recommend doing both simultaneously for maximum deliciousness.) Ⓜ️ Subscribe to Music Ally's industry-standard service: https://musically.com/subscribe ? Music Ally’s free weekly newsletter, The Knowledge: https://musically.lnk.to/knowledgepo