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AI and music marketing – how will artificial intelligence help marketers reach new fans and grow audiences? Music tech expert Virginie Berger makes some predictions...

AI and music marketing – how will artificial intelligence help marketers reach new fans and grow audiences? Music tech expert Virginie Berger makes so…

FromMusic Ally Focus


AI and music marketing – how will artificial intelligence help marketers reach new fans and grow audiences? Music tech expert Virginie Berger makes so…

FromMusic Ally Focus

ratings:
Length:
40 minutes
Released:
Jan 5, 2024
Format:
Podcast episode

Description

Ep. 136: AI is promising fundamental changes to the business of music and its creation. But what about the part where music is connected to the fans? Virginie Berger is a long-established music-tech industry expert and like many people working in innovative areas of the music industry, she’s been doing deep research into the role AI will play now, and in the future. In this episode, Music Ally's Editor Joe Sparrow picks Virginie's brains on the role that AI will play in music marketing and fan engagement. 
Virginie explained how AI tools are already streamlining community building, creating unique fan experiences, and generating content.

Virginie: https://www.linkedin.com/in/virginieberger/

- AI-driven platforms "Endel" create personalized soundscapes based on the listener's environment and mood, 
- "TheWaveVR," transforms how fans experience music by offering interactive and immersive virtual reality concerts. 
- “Landmrk” uses AI to unlock exclusive content for music fans based on their geographical location. 

- Arsenal London's chatbot, "Robot Pires"
- Character.AI's Chatbots: Character.AI offers chatbots that fans can customize based on their interpretation of a character. These chatbots can simulate conversations with the character, providing a unique, personalized fan experience

- “Cortex” and “Pattern89” analyze historical performance data to predict the success of future content, optimizing posting schedules and content types for maximum engagement.
- Socialbakers (emplifi): An AI-driven social media management platform that provides advanced audience insights, content creation, and posting optimization for social media management.
- Predis.ai: An AI-powered social media marketing platform that can assist in content creation and optimization for various social media platforms.
- Symphony: An automated marketing platform that can help artists streamline fan development and engagement, providing AI-powered tools for content creation and audience analysis.
- FeedHive offer advanced audience insights, content generation, and posting optimization for social media management. 
In Rainbows From The Basement: https://www.youtube.com/watch?v=sWqDIZxO-nU
Flipping omelettes: https://www.guinnessworldrecords.com/world-records/most-flips-of-an-omelette-in-one-minute
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Released:
Jan 5, 2024
Format:
Podcast episode

Titles in the series (100)

Analysing vital music business topics in detail, as they emerge. In our Focus podcast, Joe Sparrow breaks down important stories with expert guests, who share their cutting-edge knowledge – in about 20 minutes. It'll keep you and your team on the cutting edge, and it'll take about the same time as making and eating a good sandwich! (We recommend doing both simultaneously for maximum deliciousness.) Ⓜ️ Subscribe to Music Ally's industry-standard service: https://musically.com/subscribe ? Music Ally’s free weekly newsletter, The Knowledge: https://musically.lnk.to/knowledgepo