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“We drove 50% of Nicki Minaj’s sales in 30 minutes” – Stationhead’s co-founders Murray Levison and Ryan Star on pivoting to being a superfan-centric community audio platform

“We drove 50% of Nicki Minaj’s sales in 30 minutes” – Stationhead’s co-founders Murray Levison and Ryan Star on pivoting to being a superfan-centric c…

FromMusic Ally Focus


“We drove 50% of Nicki Minaj’s sales in 30 minutes” – Stationhead’s co-founders Murray Levison and Ryan Star on pivoting to being a superfan-centric c…

FromMusic Ally Focus

ratings:
Length:
32 minutes
Released:
Oct 12, 2023
Format:
Podcast episode

Description

Ep 125: In this episode Stationhead co-founders, Murray Levison and Ryan Star speak to Editor Joe Sparrow about the platform’s role as a gathering place for superfans, and what fans are seeking in a platform that mixes music, community and commerce. Superfans are well know for their all-encompassing support of an artist, and their desire to form a community to celebrate them. Stationhead started out as a kind of live radio platform that would allow users to play music and talk around the songs, and has changed its path a little to become even more oriented around fandoms. Now, fans gather around stations to geek out about an artist’s music and chat about. them – with some artists joining in on the broadcasts for things like release parties. Joe talked to Murray and Ryan – who is also a successful artist in his own right – about what fans want and what Stationhead is doing to give it to them.
Stationhead:  https://www.stationhead.com
Stationhead – Nicki Minaj fandom: https://www.stationhead.com/p/fandom/nicki-minaj-fans-stationhead
Ryan Star: https://www.youtube.com/channel/UCKeFzpawPad05pLIP1NGFhA
God Only Knows https://www.youtube.com/watch?v=NADx3-qRxek
Scratch Your Back: https://www.youtube.com/watch?v=8US2vvG4niA
Sgt Pepper’s Lonely Hearts Club Band https://www.youtube.com/watch?v=VtXl8xAPAtA&list=PL3PhWT10BW3VDM5IcVodrdUpVIhU8f7Z-
Drumsticks https://youtu.be/4lJMjBU8fBM
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Released:
Oct 12, 2023
Format:
Podcast episode

Titles in the series (100)

Analysing vital music business topics in detail, as they emerge. In our Focus podcast, Joe Sparrow breaks down important stories with expert guests, who share their cutting-edge knowledge – in about 20 minutes. It'll keep you and your team on the cutting edge, and it'll take about the same time as making and eating a good sandwich! (We recommend doing both simultaneously for maximum deliciousness.) Ⓜ️ Subscribe to Music Ally's industry-standard service: https://musically.com/subscribe ? Music Ally’s free weekly newsletter, The Knowledge: https://musically.lnk.to/knowledgepo