Today’s guest is booking agent, entrepreneur, author, and habit coach Esther Calloway. Currently Esther is an Artist Booking Operations Manager for Sofar Sounds as well as the founder of her own booking and talent-buying agency E. Calloway Management. She’s an active member of the Recording Academy Texas Chapter and a business leader in the Dallas area. We chat about what makes a brand and artist a match, routing a successful tour, running your music career like a business, and how to build better habits.
In this episode we'll dig in on...
Music talent buying for events and festivals
Data that helps independent artists book more shows
Building your local presence
Touring best practices
Working for Sofar Sounds
The importance of tracking your ticket sales
Being prepared for your opportunities
The importance of an accountability partner
Habit building
What to have on your merch table

Mentioned in the Episode:
https://amzn.to/3DXtKby ("The 61 Day Challenge to Better Habits") by Esther Calloway
https://amzn.to/3r7Un5Y ("Atomic Habits") by James Clear

Travis' Intro: Sprint Goal Challenge
Learn More About Esther Calloway and SOFAR Sounds...
Website: https://www.ecallowaymanagement.com/ (https://www.ecallowaymanagement.com/)
Linked In: https://www.linkedin.com/in/esther-calloway-55447495 (https://www.linkedin.com/in/esther-calloway-55447495)
SOFAR Sounds: https://www.sofarsounds.com/ (https://www.sofarsounds.com/)
Apply to Play a SOFAR Show - https://www.sofarsounds.com/about/artists (HERE)
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Credits:
Guest: Esther Calloway
Host: Travis Ference
Editor: https://linktr.ee/djempirical (Stephen Boyd)
Theme Music: inter.ference