67 min listen
Brian Zarlenga: Marketing Your Music as a Product, Setting Milestones, and Staying True to the Brand
Brian Zarlenga: Marketing Your Music as a Product, Setting Milestones, and Staying True to the Brand
ratings:
Length:
63 minutes
Released:
Dec 16, 2020
Format:
Podcast episode
Description
This week’s guest is Brian Zarlenga, general manager of the revolutionary music software and technology company Output. Brian's career in the music business has taken him from the sales team at a major label to handling licensing at a publisher, and finally to marketing where he would develop his expertise. We chat about staying true to your brand, always pushing for innovation, the challenges of product launches, and how musicians can benefit from embracing marketing.
In this episode, we'll dig in on...
Not following the playbook
Identifying your goals and setting milestones
Seeing your music as a product
Overnight product launches
Marketing as storytelling
Taking a chance on a startup
Word of mouth as an extension of your brand
Learn More About Brian Zarlenga and Output...
Instagram: https://www.instagram.com/bzarlenga/ (https://www.instagram.com/bzarlenga/)
Output Instagram: https://www.instagram.com/output/ (https://www.instagram.com/output/)
Website: https://output.com/ (https://output.com/)
Our Sponsors:
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Get on the Waitlist for The Mix Accelerator Process http://mixaccelerator.com/ (HERE)!
Other Links:
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Learn more about Travis: https://www.travisference.com/ (https://www.travisference.com/)
Malcolm Gladwell "The Tipping Point" - https://amzn.to/3mq1CkR (Buy Here)
Credits:
Guest: Brian Zarlenga
Host: Travis Ference
Editor: Travis Ference
Theme Music: inter.ference
In this episode, we'll dig in on...
Not following the playbook
Identifying your goals and setting milestones
Seeing your music as a product
Overnight product launches
Marketing as storytelling
Taking a chance on a startup
Word of mouth as an extension of your brand
Learn More About Brian Zarlenga and Output...
Instagram: https://www.instagram.com/bzarlenga/ (https://www.instagram.com/bzarlenga/)
Output Instagram: https://www.instagram.com/output/ (https://www.instagram.com/output/)
Website: https://output.com/ (https://output.com/)
Our Sponsors:
Sign Up for Complete Producer Network https://www.completeproducer.net/share/z_LJhc8M_GtKZ1OX?utm_source=manual (HERE)!
Get on the Waitlist for The Beats Accelerator Process https://knowledge.completeproducer.pro/bapwaitlist (HERE)!
Get on the Waitlist for The Mix Accelerator Process http://mixaccelerator.com/ (HERE)!
Other Links:
Join my https://app.studiocast.io/member/studio/travis (Studiocast.io) Studio and get behind the scenes of Progressions!
https://www.travisference.com/coffeecup (Give Me a Coffee Cup!)
Support Progressions on https://www.patreon.com/progressionspod (Patreon)!
Sign up for the https://mailchi.mp/87a95bbfe666/progressionspod (Progressions Mailing List)
https://kit.co/travisference (Gear and Recommended Reading List)
Instagram: https://www.instagram.com/progressionspod/ (https://www.instagram.com/progressionspod/)
Facebook: https://www.facebook.com/ProgressionsPod/ (https://www.facebook.com/ProgressionsPod/)
Twitter: https://twitter.com/progressionspod (https://twitter.com/progressionspod)
Learn more about Travis: https://www.travisference.com/ (https://www.travisference.com/)
Malcolm Gladwell "The Tipping Point" - https://amzn.to/3mq1CkR (Buy Here)
Credits:
Guest: Brian Zarlenga
Host: Travis Ference
Editor: Travis Ference
Theme Music: inter.ference
Released:
Dec 16, 2020
Format:
Podcast episode
Titles in the series (100)
Wayne G Miller: Clarity in Choice, Scarcity Mindset, and Why the Song Always Wins by Progressions: Success in the Music Industry