Today we are joined by two guests. The songwriting, composition, and production duo of John Trivers and Elizabeth Myers. Operating as Trivers Myers Music for over three decades, they have created musical brand identities for clients such as Apple, American Express, Verizon, and United Airlines. The most notable of all their compositions is the CBS Evening News theme, which ran for 19 years. They've also produced performances for commercials with artists such as Sheryl Crow, Herbie Hancock, and Lang Lang. We have a great chat about creating your opportunities, why music must always be fun, and how advertising music has changed over the past 30 years.
In this episode, we'll dig in on...
The importance of making decisions
Working with ad agencies
Creating sonic brand identities
Working with live musicians
New York music scene in the 1970s
Playing in Broadway for Grease
Everybody has a client
Improvising in music and in business

Learn More About Trivers Myers Music...
Website: https://www.triversmyersmusic.com/ (https://www.triversmyersmusic.com/)
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Credits:
Guest: John Trivers & Elizabeth Myers
Host: Travis Ference
Editor: Travis Ference
Theme Music: inter.ference