29 min listen
The PRACE To Digital Success with Dave Chaffey Digital Marketing Guru - Episode 8
The PRACE To Digital Success with Dave Chaffey Digital Marketing Guru - Episode 8
ratings:
Length:
34 minutes
Released:
May 22, 2018
Format:
Podcast episode
Description
Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can already see the value that this will bring you. But first lets meet Dr Dave Chaffey. In 1997 Dave provided his first training course for online strategy to the CIM,a year later created his first website and then went on to write his first book on Digital back in 2000 at a time when Smart Phones, 4G, Facebook, Twitter, Youtube and Spotify didn’t even exist! Dave is also the co-founder of Smart Insights, the library of digital marketing resources, author of numerous digital marketing books many of which have found there way onto the CIMs reading list for many modules and is famed more recently for creating the RACE model, a planning system for digital marketing. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksSmart Insights: https://www.smartinsights.com (P)RACE Model: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/
Released:
May 22, 2018
Format:
Podcast episode
Titles in the series (100)
The Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 2 of 2 - Episode 7: Part 2 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, but his journey to this point in his career has taken many steps, from the University of Lancaster to developing a mini MBA with Marketing Week in which... by Marketing Study Lab - Actionable Marketing Knowledge