I would like to introduce you to Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design – the perfect combo. I must point out though  , yet again my guest has stepped up to the plate and delivered so much value I’ve had to split this chat into two – so this is part 1 of 2!   Takeaways - I love a good analogy and hearing Gill discuss why copy is so important using a classic game (which for this Gill mentioned a train on a track, where as I would say the absolute classic – Lemmings! (not one for the younger generation that – but take a look at what I mean, link in the show notes). Once you’ve set something in motion it needs to guide people through a journey – which is what good copy does  - Gill describes tips as harmful as they are all encompassing, whereas she firmly believes that a system or strategy with specific tips included, is a more engaging way to produce copy for a target audience or niche within a marketplace - When creating a website and writing good online copy, you must start with understanding who your target audience is and keep it simple to start with – i.e. what layout will your audience expect to see on your website – don't make super simple tasks difficult! Once this is done, you need to understand what language your audience will expect to see – will it be technical? Descriptive? Funny? – as this will help them feel comfortable and understand what you are – Gill explains this by using the old – if you met someone at a party and they asked what you do, how and what would you say? Make sure they understand you! - Oh, and use font size 16px, minimum Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License Links Gill Andrews: https://gillandrews.comhttps://twitter.com/StoriesWithGill https://www.linkedin.com/in/gill-andrews-440488121/ contact@gillandrews.com Lemmings: https://www.youtube.com/watch?v=j9Je6pFueYg Jen Simmons (CSS Grid): https://labs.jensimmons.com Books:Pain Free Process for Writing Your About Page:https://www.enchantingmarketing.com App:Buffer: https://buffer.com Theory:Lift Concept: https://www.widerfunnel.com/the-six-landing-page-conversion-rate-factors/