We need to get back to our interview with Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design, which we started to do on the previous episode (episode 26). We left Gill discussing why no one cares if you are ‘number 1 in the marketplace’ or an ‘innovate company’, but they do care about how you are going to solve their problems!   Takeaways - Be careful of new trends and tools that can creep onto your website. Just because it’s new doesn't mean it is right for your audience. Moving parts can be a distraction for users and detract, rather than improve a user experience.  - It’s not a shame not to know, it’s a shame not to learn – what do you not understand. Any gaps in your marketing knowledge that you may need a little refresh on? Take baby steps, learn the rope and increase your skill set and knowledge. - Gill went into geek mode for us, describing the future of web design and although some of it may have gone over my head, admittedly, the basic premise is that web design will get easier and easier, yet more sophisticated, which can only be a good thing for the user, the developer and those that aren’t developers but are willing to do it themselves – and this could be the skill that Gill states you should learn that is complimentary to what you already do. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License Links Gill Andrews: https://gillandrews.comhttps://twitter.com/StoriesWithGill https://www.linkedin.com/in/gill-andrews-440488121/ Lemmings: https://www.youtube.com/watch?v=j9Je6pFueYg Jen Simmons (CSS Grid): https://labs.jensimmons.com Books:Pain Free Process for Writing Your About Page:https://www.enchantingmarketing.com App:Buffer: https://buffer.com Theory:Lift Concept: https://www.widerfunnel.com/the-six-landing-page-conversion-rate-factors/