Marketing Study Lab Introduction - Episode 1 | Marketing Study Lab

The Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 2 of 2 - Episode 7: Part 2 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, but his journey to this point in his career has taken many steps, from the University of Lancaster to developing a mini MBA with Marketing Week in which... by Marketing Study Lab - Actionable Marketing Knowledge

29 min listen

SOSTAC with its Creator PR Smith Paul Smith - Episode 10: In this episode we will be talking with someone that has help thousands, if not millions of organisations reach their goal in a simple and structured way, interested? Well, allow me to introduce to you Mr Paul Smith, or should I say PR Smith, a... by Marketing Study Lab - Actionable Marketing Knowledge

52 min listen

If You Build It, They Will Come with John Newcomb from the BMF (Builders Merchant Federation) - Episode 3: In this episode we talk to John Newcomb, the Chief Executive of the BMF (Builders Merchant Federation) who provides a wonderful insight into how the non-profit trade association has doubled its membership, why Marketing, and in-particular Digital... by Marketing Study Lab - Actionable Marketing Knowledge

23 min listen

Emotional Creatures Occasionally Rational with Dr. Carl Marci of Nielsen Consumer Neuroscience - Episode 13: We have a transatlantic feel to this episode as it features a conversation with Dr. Carl Marci, the Chief Neuroscientist at Nielsen Consumer Neuroscience who I met in the freezing city of Boston, Massachusetts, I’m pretty sure it has thawed a little... by Marketing Study Lab - Actionable Marketing Knowledge

40 min listen

Marketing Study Lab Introduction - Episode 1: Introduction to Marketing Study Lab. Peter Sumpton, host and tutor will explain what Marketing Study Lab is all about, what to expect from future episodes and gives just a small snippet of whats to come. marketingstudylab.co.uk Happy Marketing Everyone! by Marketing Study Lab - Actionable Marketing Knowledge

6 min listen

Frictionless Commerce a Retail Specialism with Fiona Ellis-Chadwick of Loughborough University - Episode 17: Let's meet our guest – Dr. Fiona Ellis-Chadwick, Senior Lecturer in Retail Management and Director of Impact at the Institute for Research & Consultancy Application at Loughborough University. Fiona had a successful commercial career in retail... by Marketing Study Lab - Actionable Marketing Knowledge

27 min listen

Branded Content it's As Easy As ABCD with Andrew Canter BCMA Institute of Branded Content - Episode 9 by Marketing Study Lab - Actionable Marketing Knowledge

33 min listen

Customer Experience and Eating Dog Food with Kat Knocker the Head of Product and Customer Experience at tails.com - Episode 24: Have you ever eaten dog food? This week we have a shaggy dog story for you as we talk to Kat Knocker, Head of Product and Customer Experience for tails.com. It is my pleasure to introduce Kat Knocker, who has worked for some really interesting brand... by Marketing Study Lab - Actionable Marketing Knowledge

25 min listen

The Art of Presenting Planning Creation and Delivery aka The Heros Journey with Spencer Waldron of Prezi Part 1 of 2 - Episode 21: Ever thought of rewarding yourself for doing a great job at something – why not? If not, wait to hear our top tip about just that. Speaking of rewarding, this episode is a two parter, you lucky, lucky people – as our guest would not shut up about... by Marketing Study Lab - Actionable Marketing Knowledge

25 min listen

The Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 1 of 2 - Episode 6: Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to develop the mini MBA with Marketing Week and also writing an award winning column in the same publication. His accolades are endless and Mark offers... by Marketing Study Lab - Actionable Marketing Knowledge

31 min listen

Running In More Ways Than One with Anahid Basmajian from AdRoll - Episode 11: I’m so pleased that we finally have our first female guest! Our first, but definitely not our last I can assure you of that. And what a great guest it is. But before I get onto the guest intro. If you do have any specific questions you’d like to... by Marketing Study Lab - Actionable Marketing Knowledge

35 min listen

The Three Rule of Agency Club with Ian Finch of Mando Group Part 2 of 2 - Episode 5: Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, you need to know that this... by Marketing Study Lab - Actionable Marketing Knowledge

23 min listen

Is Getting Better SERP Rankings Your Forte with Julia McCoy from Express Writers - Episode 45: Do you think that robots will end civilisation as we know it? Quite a heavy question to start off with, so let's just discuss what Chat Bots are for now and make our way up to that one. Julia’s back story is a little different - only seven years... by Marketing Study Lab - Actionable Marketing Knowledge

37 min listen

When Copywriting Always Ask So What with Louise Shanahan a Health Copywriter and Jargon-Buster from The Copy Prescription - Episode 29: Let's talk to Louise Shanahan, a copywriter for The Copy Prescription, and I love that name as Louise writes within two niche marketplaces – yep - health and the Government. Louise is also a fitness nerd and a former civil-servant, which helps as... by Marketing Study Lab - Actionable Marketing Knowledge

29 min listen

The PRACE To Digital Success with Dave Chaffey Digital Marketing Guru - Episode 8: Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can already see the value that this will bring you. But first lets meet Dr Dave Chaffey. In 1997 Dave provided his first training course for... by Marketing Study Lab - Actionable Marketing Knowledge

34 min listen

The Three Rule of Agency Club with Ian Finch of Mando Group Part 1 of 2 - Episode 4: Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, you need to know that this... by Marketing Study Lab - Actionable Marketing Knowledge

23 min listen

What Do Cows Drink? with Chris Dunkerley from moocreations - Episode 2: In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, a creative agency based in the North West. Chris describes the company as a business growth 'kitchen' predominantly for SMEs based in the North... by Marketing Study Lab - Actionable Marketing Knowledge

26 min listen

Secured Financially But Not Mentally or Physically with Leah Steele the Founder of Searching for Serenity - Episode 19: Our guest this week is Leah Steele, Founder of Searching for Serenity, who has a compelling story to tell, her own story, away from Marketing! The reason I want you all to hear Leah’s story and the advices she brings in abundance, is that I think it... by Marketing Study Lab - Actionable Marketing Knowledge

34 min listen

You Can Sit on Your Bottom or Do Something With Your Life Your Choice with Leigh Riley from Cosatto - Episode 12: Meet a Deputy Managing Director who discusses amongst other topics, product development, branding, customer service, digital communications and parachuting? Meet Leigh Riley, the Deputy Managing Director at Cosatto – a British designers of push... by Marketing Study Lab - Actionable Marketing Knowledge

46 min listen

You Can't Manage What You Can't Measure with Dr Zoe Dowling from FocusVision - Episode 14: If you’ve ever wondered how to put a great research project together then this episode is for you. This week we’re going to meet Dr. Zoe Dowling, the Lead Research Strategist for FocusVision, a research technology solutions provider. As part of... by Marketing Study Lab - Actionable Marketing Knowledge

36 min listen

Vomit Advertising with Naomi Sesay a Professional Speaker, Author, Presenter and Actor - Episode 16: You’re going to enjoy this one as we discuss, amongst other things content creation, immersive experiences, multi-digital platforms, tribes, media consumption, the importance of being persistent and vomit. Onto this weeks guest who is a... by Marketing Study Lab - Actionable Marketing Knowledge

28 min listen

A Thriller of an Episode with Luke Southern the MD at Drum from the Omnicom Group - Episode 18: Let's meet our guest. Luke Southern, the Managing Director of DRUM, Omnicom’s award winning content business that makes entertainment for brands, and honestly, you MUST listen to this, as it is a fascinating take on content. Luke’s career... by Marketing Study Lab - Actionable Marketing Knowledge

32 min listen

Just Get INvolved with Ori Chandler the MD of INvolve - Episode 15: We go deep into equality, openness, diversity, changing cultural bias, oh and swinging from stuff, with Ori Chandler, the Managing Director of Involve (the inclusion people) and without stealing her thunder, as she can put it far more eloquently than... by Marketing Study Lab - Actionable Marketing Knowledge

33 min listen

Engaging with Children Through Storytelling with Angela Ferrari the Owner of Story Spectacular - Episode 48: Who’s in your tribe? What the hell is a tribe. We’ll find this out later, but first we’re going to have a chat with Angela Ferrari. Angela is a children's book author/ illustrator but also the creator and host of Story Spectacular, a... by Marketing Study Lab - Actionable Marketing Knowledge

25 min listen

Santa and the Employer Value Proposition with Kim Kunze of Siemens - Episode 23: Employer Branding is probably one of those Marketing topic that can be forgotten about as we focus on the external and turning prospects into clients and customers, but it is integral to an organisations success. If not implemented correctly, if at... by Marketing Study Lab - Actionable Marketing Knowledge

22 min listen

Drinking Tea and Creating Avatars with Tracey Tait a Marketing Consultant from Transcend You - Episode 30 by Marketing Study Lab - Actionable Marketing Knowledge

28 min listen

Copywriting Don't Make Super Simple Tasks Difficult with Gill Andrews a Freelance Copywriter & Web Consultant Part 1 of 2 - Episode 26: I would like to introduce you to Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design – the perfect combo. I must point out though , yet again my... by Marketing Study Lab - Actionable Marketing Knowledge

24 min listen

The International Marketing Algorithm with Maiten Panella a Digital Marketing Consultant - Episode 43: Ever wondered what SaaS is? No I don't mean to be a bit cheeky, I mean the acronym SaaS. I’ll explain more later. But first, my guest, Maiten Panella, a doctor of psychology with 15 years’ experience in supporting International organisations with... by Marketing Study Lab - Actionable Marketing Knowledge

26 min listen

Social Media Pedagogy aka The Word I Can't Say with Ai Addyson-Zhang a Ph.D. Professor and Digital Learning Consultant - Episode 38: I want to get right into introducing our guest who holds a Ph.D, is a Professor, Digital Learning Consultant, Educator Entrepreneurship consultant, speak and blogger. Recently featured in Forbes, Ai Addyson-Zhang has a fascinating story to tell about... by Marketing Study Lab - Actionable Marketing Knowledge

42 min listen

Take Pride in Your Work and Global Employer Branding with Andrea Scheerbaum from Siemens - Episode 28: Today we’re going to chat with someone that knows a thing or two about Global Employer Branding, which may sound familiar as back in episode 23 we chatted to Kim Kunze from Siemens about Employer Branding. Siemens we kind enough to let me not only... by Marketing Study Lab - Actionable Marketing Knowledge

26 min listen

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Marketing Study Lab Introduction - Episode 1

Marketing Study Lab Introduction - Episode 1

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