In this episode we will be talking with someone that has help thousands, if not millions of organisations reach their goal in a simple and structured way, interested? Well, allow me to introduce to you Mr Paul Smith, or should I say PR Smith, a trainer, advisor, mentor and coach of integrated marketing, creativity and innovation, a founding CIM e-marketing (as it was called) senior examiner, so he knows a thing or two from the inside. With at least 6 books to his name in 7 different languages and a personal passion for great sposrtsmanship, he is the creator of what was voted as one of the top 3 business models of all time by CIM – The SOSTAC Marketing Planning System. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License Links PR Smith: https://prsmith.orgSOSTAC: https://www.sostac.orgThe Great Moments of Sportsmanship Programme: http://www.greatmomentsofsportsmanship.com Books: Books by PR Smith: https://prsmith.org/books/Influence - The Psychology of Persuasion: https://amzn.to/2r8tj87 Digital Sense: https://amzn.to/2KkprIS Apps:Garageband: https://www.apple.com/uk/mac/garageband/ Mematic: http://www.mematic.netShazam: https://www.shazam.com/gb Model:  Urbany and Davis Three Circles: https://prsmith.org/2015/09/10/beware-customers-see-your-competitive-advantage-differently/ https://hbr.org/2007/11/strategic-insight-in-three-circles