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Running In More Ways Than One with Anahid Basmajian from AdRoll - Episode 11

Running In More Ways Than One with Anahid Basmajian from AdRoll - Episode 11

FromMarketing Study Lab - Actionable Marketing Knowledge


Running In More Ways Than One with Anahid Basmajian from AdRoll - Episode 11

FromMarketing Study Lab - Actionable Marketing Knowledge

ratings:
Length:
35 minutes
Released:
Jun 12, 2018
Format:
Podcast episode

Description

I’m so pleased that we finally have our first female guest! Our first, but definitely not our last I can assure you of that. And what a great guest it is. But before I get onto the guest intro. If you do have any specific questions you’d like to ask and gain some honest feedback just get in touch, it’s not that difficult, you can find us on all the usual channels or simply email me directly – peter@marketingstudylab.co.uk and I look forward to hearing from you. But before you do you have got to listen to this episodes guest Anahid Basmajian, who is the Head of Brand Marketing (EMEA) at AdRoll, an organisation that aims to build other businesses online presence, making advertising online simple and straightforward though personalization and automation. Anahid is now responsible for branding, content, PR, marketing, client events, design, creative concepts, global projects, social and other thought leadership programs while also managing a virtual content marketing team in San Francisco, Tokyo and Sydney. Anahid's experience includes setting a Guinness World Record, all in aid of charity (but I’ll let her explain that one) and leading the international sales and marketing strategy for the No.1 Best Selling Business book 'Leading Digital' published by Harvard Business Review. And if all this wasn’t enough Anahid also runs AdRoll's CSR Program, but that isn’t the only thing Anahid runs as you’ll find out later... Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksThe Twitter: https://twitter.com/brandmajian AdRoll: https://www.adroll.com/en-GB/RollWorks: https://www.rollworks.comThe High Heeled Runner: https://highheelrunner.wordpress.com Books:Leading Digital: https://amzn.to/2JBy6FD App:Tube Exits: http://www.tubeexits.co.uk
Released:
Jun 12, 2018
Format:
Podcast episode

Titles in the series (100)

Giving you the actionable knowledge you need to succeed in Marketing. Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry. I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from different industries and specialisms, offering you an incredible insight into their specific field of expertise, with practical, applicable advice you can action now. Then we can all take a deep breath and get on with some Happy Marketing. Enjoy.