Let's meet our guest. Luke Southern, the Managing Director of DRUM, Omnicom’s award winning content business that makes entertainment for brands, and honestly, you MUST listen to this, as it is a fascinating take on content. Luke’s career (starting with some high profile DJing at University), has covered and still does in his current role – brands, entertainment and technology – He’s a Brand-entertainologist…. I kinda just made that up, but what isn’t made up is that Luke has led the business through years of growth culminating in Cannes Lions award for content agency of the year for entertainment and advertising effectiveness. Luke has made his career journey through some striking brands such as Virgin Media, PlayStation and Sony Music, creating compelling content that is built on winning share of mind, not buying share of voice. So being at the forefront of content creation, the best question to ask Luke to kicks things off was obviously to find out what the greatest music album of all time is? Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksLuke Southern: https://www.linkedin.com/in/luke-southern-3630a67/ Drum: http://drum.co.uk/ Proctor and Gamble History: https://www.cincinnati.com/story/news/2017/10/04/our-history-p-g-put-soap-soap-opera/732149001/ Puss In Boots – Interactive: https://www.imdb.com/title/tt7042082/ Google Speed Insight: https://developers.google.com/speed/pagespeed/insights/ CIM Marking Structure Overview: http://regions.cim.co.uk/london/home/news/2016-september/ten-essential-tips-for-studying-members/ Books:The Power of Habit: Why We Do What We Do, and How to Change - Charles Duhigg: https://amzn.to/2kb7Ur0 App:Coinbase: https://www.coinbase.com