Let’s have a conversation with Hannah Thorpe, the MD of white.net, about all things SEO (Search Engine Optimisation) – and I must apologise as some of the audio may be a little clicky, but let see how it goes. Hannah is an SEO specialist, covering everything from technical issues to marketing campaigns so Hannah has a lot of experience to share with us. This means Hannah is the perfect person to answer that all important question, do you know anyone that uses the ‘I’m Feeling Lucky’ button on Google?   Takeaways - Any strategy should have objectives attributed to it, especially digital as there is no excuse to not monitor and learn from the findings - Using an external agency has many benefits and as Hannah points out they can bring the experience that may not be available internally, experience from other sectors that can be invaluable and possibly create a USP for an organisation. Because of this versatility over different markets, spotting trends is also a key ingredient of outsourcing SEO capabilities. - When building an online presence, especially your website, try using common sense to start to build your site and the content on it. This will give you a solid foundation to build on… as long as you are always putting the user first….. Always put the user first. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksHannah Thorpe: Hannah@white.net @hannahjthorpe - https://twitter.com/hannahjthorpe www.white.net @whitedotnet - https://twitter.com/whitedotnet Books:The Human Brand – Chris Malone: https://amzn.to/2vCod5l App:Citymapper: https://citymapper.com/manchester