How do you build community on LinkedIn, with so many voices competing for attention? Dave Gerhardt is the LinkedIn OG with all the knowledge.Dave is the Founder of ExitFive, a platform for B2B marketing professionals, with more than 3,000 paying members. He’s also the host of the ExitFive podcast. He joins Daniel on this LinkedIn Live event.Daniel and Dave discuss why founders shouldn’t be afraid of building their personal brand on LinkedIn, the inspiration behind the name ExitFive, and why LinkedIn is the perfect platform to push people towards your own channels.Follow David:LinkedIn: https://www.linkedin.com/in/davegerhardt/Twitter: https://twitter.com/davegerhardtKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:Timestamps:00:00 Intro08:40 An Interesting Place To Be Right Now10:54 Going Where The People Are13:55 The Inherent Fascination With The Origin Story17:39 ExitFive’s Origin Story21:05 Posting On Social Media? It’s Not For Everyone26:44 The Yoga Example35:16 The Need For a Point Of View46:00 Content Consistently54:21 Being Authentic