27 min listen
133. Media360 special | Key debates and discussions reviewed
FromCampaign podcast
ratings:
Length:
35 minutes
Released:
May 25, 2023
Format:
Podcast episode
Description
Brands, agencies and media industry leaders gathered together in Brighton on 17 and 18 May at Campaign's Media360 event to explore some of the most pressing issues facing adland.This week's podcast delves into some of the key presentations and panel discussions from the event – on topics ranging from brand vs performance to diversity of talent.To guide you through all that went on, this episode features Campaign's reporter Shauna Lewis, technology and gaming editor Coral Cripps, and UK editor-in-chief Gideon Spanier alongside host and premium content editor Nicola Merrifield.To read more about some of the panels discussed, click on the links below.Further reading:My Media360 highlights: Feeling good that we can fix media’s ‘broken bits’ in next decadeHow the cost-of-living crisis informed Asda's Elf Christmas adDon’t go in-house just to save cost, PepsiCo marketer saysRightmove CMO on identifying audience segments in a changing worldCost-of-living crisis drives more viewers to ad-supported TVBauer's George Butler wins Campaign’s annual Media360 challengeAdland should scrap CVs and salary questions to attract diverse talentNatWest CMO criticises broadcaster scepticism of ISBA’S Origin Hosted on Acast. See acast.com/privacy for more information.
Released:
May 25, 2023
Format:
Podcast episode
Titles in the series (100)
The Marketing Mind 6 - taste in advertising: Our February episode is hosted by Rachel Barnes and features David Bain, planning partner at BMB, and Marketing’s features editor Rebecca Coleman. This month, it's all about good and bad taste marketing, how that's changed and what the immediacy of pub... by Campaign podcast