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120: Sir Martin Sorrell on the future of media | Agency diversity

120: Sir Martin Sorrell on the future of media | Agency diversity

FromCampaign podcast


120: Sir Martin Sorrell on the future of media | Agency diversity

FromCampaign podcast

ratings:
Length:
33 minutes
Released:
Mar 2, 2023
Format:
Podcast episode

Description

Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.Campaign reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.The Campaign podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the Campaign podcast team.Email questions labelled, ‘Media Mailbox’, to: campaign@haymarket.comFurther readingIPA Agency Census: gender pay gap closes, ethnicity gap stallsIPA Agency Census: diversity on the march as industry workforce breaks record Hosted on Acast. See acast.com/privacy for more information.
Released:
Mar 2, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. The podcast is hosted by Campaign's media and technology editor Omar Oakes. Read more at http://www.campaignlive.co.uk/resources/podcasts