26 min listen
120: Sir Martin Sorrell on the future of media | Agency diversity
FromCampaign podcast
ratings:
Length:
33 minutes
Released:
Mar 2, 2023
Format:
Podcast episode
Description
Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.Campaign reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.The Campaign podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the Campaign podcast team.Email questions labelled, ‘Media Mailbox’, to: campaign@haymarket.comFurther readingIPA Agency Census: gender pay gap closes, ethnicity gap stallsIPA Agency Census: diversity on the march as industry workforce breaks record Hosted on Acast. See acast.com/privacy for more information.
Released:
Mar 2, 2023
Format:
Podcast episode
Titles in the series (100)
Millennials are snake people: Our March episode is hosted by Shona Ghosh and features Charles Vallance, founder and chairman of VCCP, Phil Barden, author of 'Decoded: the science behind why we buy', and Marketing’s features editor Rebecca Coleman. This month, it's all about the use... by Campaign podcast