27 min listen
25: The state of podcast advertising and why Dentsu is merging iProspect with Vizeum
FromCampaign podcast
25: The state of podcast advertising and why Dentsu is merging iProspect with Vizeum
FromCampaign podcast
ratings:
Length:
54 minutes
Released:
Oct 8, 2020
Format:
Podcast episode
Description
It's a podcast episode about podcasts! On the show this week is Acast UK + ROW MD Georgina Holt, who has joined the leading podcast company from publisher-land and TBWA\London chief strategy officer Anna Vogt who has launched The Rebuilders podcast as a side hustle. Strategy and tips galore for marketers and content creators. This episode was hosted by Omar Oakes and edited by Ben Londesbrough at Campaign. Running order:1:45 - Why is Dentsu merging iProspect and Vizeum? (Read more)11:00 - How much money the government is paying agencies for Covid-19 comms (Read more) 14:40 - The state of the podcast market, with Georgina Holt and Anna Vogt46:10 - Ads review, featuring The Black Farmer, Rustlers, and SamsungGet in touch with us:Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com, ben.londesbrough@haymarket.comFollow us on Twitter: @CampaignMagFollow us on Instagram: Campaign MagazineJoin our LinkedIn groupRead advertising industry news, features, and see the latest ads on campaignlive.co.uk.
Released:
Oct 8, 2020
Format:
Podcast episode
Titles in the series (100)
The Marketing Mind 6 - taste in advertising: Our February episode is hosted by Rachel Barnes and features David Bain, planning partner at BMB, and Marketing’s features editor Rebecca Coleman. This month, it's all about good and bad taste marketing, how that's changed and what the immediacy of pub... by Campaign podcast