36 min listen
The Marketing Mind 5 - the post-everything era
FromCampaign podcast
ratings:
Length:
29 minutes
Released:
Jan 12, 2016
Format:
Podcast episode
Description
Our January episode features Tracey Follows, chief strategy and innovation officer at the Future Laboratory and founder of AnyDayNow, and Marketing’s features editor Rebecca Coleman. The trio delve into the idea of post-perfection in 2016, where consumers increasingly post heightened versions of their lives on social media, but come to expect more sincerity from their brands. They also discuss post-privacy, where data as payment for services rendered has become the expectation rather than choice.
Released:
Jan 12, 2016
Format:
Podcast episode
Titles in the series (100)
Technology's unclosed circle: Domino's head of digital Nick Dutch, and Iris' head of planning Ben Essen join the podcast to talk about their experiences at SXSW, discussing everything from capitalism as a valid economic model to whether marketers can ever ethically use brainwave-re... by Campaign podcast