More people play video games today than the entire global population when the first video game was released. This just shows the impact and advertising potential this colossal industry has.The Campaign Gaming Summit 2024 took place yesterday (13 March) and in this episode Lucy Shelley, Campaign's new tech editor, brings you a recap of the most unmissable moments from the day.Plus, you can hear the full panel debate from Sam Wahab, global head of gaming and XR at Charlotte Tilbury; Kieran Holmes-Darby, ex-gaming director at Formula E and Leah Mates, director of marketing, fundraising and engagement at the British Heart Foundation. They discuss how brands can build communities within gaming via co-creation and how important being a gamer is to understanding the gaming audience.Further reading:Knorr super-charges digital vegetables with video game modsBritish Heart Foundation and PHD to flatline live Twitch streams in CPR campaign Hosted on Acast. See acast.com/privacy for more information.