54 min listen
PNR 86: Inside the New York Times' Subscription Funnel
PNR 86: Inside the New York Times' Subscription Funnel
ratings:
Length:
61 minutes
Released:
Jul 7, 2015
Format:
Podcast episode
Description
In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch. After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees amazing results leveraging Facebook for their subscription funnel, and Manifest is the latest content marketing agency merger/launch. Rants and raves include the box office and customer service. This week's #ThisOldMarketing example: Disney and merchandising.
This week's story links:
CNN To Broadcast Corporate Propaganda As Newshttp://america.aljazeera.com/opinions/2015/7/cnn-to-broadcast-corporate-propaganda-as-news.htmlThe Future Of Digital Is Printhttp://www.shweiki.com/blog/2015/07/the-future-of-digital-is-print/New York Times Finds New Subscribers On Facebookhttp://digiday.com/publishers/new-york-times-finds-new-subscribers-facebook/A New Powerhouse in Content Marketing and Experience Design: Manifesthttp://www.mediapost.com/publications/article/253230/new-powerhouse-in-content-marketing-and-experience.html
SPONSOR
Acrolinx and the Global Content Impact Index:http://bit.ly/acrolinx-global-index
RANTS AND RAVESJoe on the Power of a Series:http://time.com/3946008/jurassic-world-terminator-magic-mike-box-officce/
Robert on Customer Service:http://www.forbes.com/sites/rogerdooley/2015/07/02/customer-experience/
TOM Example of the Week: Disney and Merchandisinghttp://www.wsj.com/articles/SB10001424052702304453304576390720637710278
This week's story links:
CNN To Broadcast Corporate Propaganda As Newshttp://america.aljazeera.com/opinions/2015/7/cnn-to-broadcast-corporate-propaganda-as-news.htmlThe Future Of Digital Is Printhttp://www.shweiki.com/blog/2015/07/the-future-of-digital-is-print/New York Times Finds New Subscribers On Facebookhttp://digiday.com/publishers/new-york-times-finds-new-subscribers-facebook/A New Powerhouse in Content Marketing and Experience Design: Manifesthttp://www.mediapost.com/publications/article/253230/new-powerhouse-in-content-marketing-and-experience.html
SPONSOR
Acrolinx and the Global Content Impact Index:http://bit.ly/acrolinx-global-index
RANTS AND RAVESJoe on the Power of a Series:http://time.com/3946008/jurassic-world-terminator-magic-mike-box-officce/
Robert on Customer Service:http://www.forbes.com/sites/rogerdooley/2015/07/02/customer-experience/
TOM Example of the Week: Disney and Merchandisinghttp://www.wsj.com/articles/SB10001424052702304453304576390720637710278
Released:
Jul 7, 2015
Format:
Podcast episode
Titles in the series (100)
PNR 19: Time to Ignore Facebook and Google: Content Marketing with Pulizzi and Rose by This Old Marketing