46 min listen
PNR 87: Upworthy's Big Move Combining Original Content and Data
PNR 87: Upworthy's Big Move Combining Original Content and Data
ratings:
Length:
66 minutes
Released:
Jul 13, 2015
Format:
Podcast episode
Description
In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it. In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising. Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe. This week's TOM example of the week: Kraft Music Hall.
This week's story links:
How Upworthy is using data to move beyond clickbait and curationhttp://www.niemanlab.org/2015/07/how-upworthy-is-using-data-to-move-beyond-clickbait-and-curation/Who should handle your content marketinghttp://www.imediaconnection.com/content/38892.aspIt’s Just Advertising Dillweedhttp://digiday.com/brands/its-just-advertising-dillweed/Americans Are Furious With Marketershttp://www.businessesgrow.com/2015/06/30/furious-with-marketers/And the actual study:https://www.asc.upenn.edu/sites/default/files/TradeoffFallacy_1.pdfThis week's sponsor: AcrolinxCheck out their new Global Content Index Report: http://bit.ly/acrolinx-global-index.
Robert's Rant
Comparing the ROI OF Content Marketing and Native Advertisinghttps://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertising
Joe's RaveThe Forgotten History of Autism (Video)http://www.ted.com/talks/steve_silberman_the_forgotten_history_of_autism
#ThisOldMarketing example
Kraft Music Hall
https://en.wikipedia.org/wiki/Kraft_Music_Hall
This week's story links:
How Upworthy is using data to move beyond clickbait and curationhttp://www.niemanlab.org/2015/07/how-upworthy-is-using-data-to-move-beyond-clickbait-and-curation/Who should handle your content marketinghttp://www.imediaconnection.com/content/38892.aspIt’s Just Advertising Dillweedhttp://digiday.com/brands/its-just-advertising-dillweed/Americans Are Furious With Marketershttp://www.businessesgrow.com/2015/06/30/furious-with-marketers/And the actual study:https://www.asc.upenn.edu/sites/default/files/TradeoffFallacy_1.pdfThis week's sponsor: AcrolinxCheck out their new Global Content Index Report: http://bit.ly/acrolinx-global-index.
Robert's Rant
Comparing the ROI OF Content Marketing and Native Advertisinghttps://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertising
Joe's RaveThe Forgotten History of Autism (Video)http://www.ted.com/talks/steve_silberman_the_forgotten_history_of_autism
#ThisOldMarketing example
Kraft Music Hall
https://en.wikipedia.org/wiki/Kraft_Music_Hall
Released:
Jul 13, 2015
Format:
Podcast episode
Titles in the series (100)
PNR 6: The Content Marketing Predictions Show: Content Marketing with Pulizzi and Rose by This Old Marketing