52 min listen
PNR 101: Can Content Save Advertising?
ratings:
Length:
61 minutes
Released:
Oct 20, 2015
Format:
Podcast episode
Description
In this episode number 101, Joe and Robert discuss whether content marketing can save advertising. Does it have to be either/or? Actually, we think not. Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves. Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp. This week's #ThisOldMarketing example: Westinghouse.
This week's articles:
Can Content Save Advertisinghttp://adage.com/article/news/content-save-advertising/300842/
Is this The End Of Blogging?http://www.twistimage.com/blog/archives/the-end-of-blogging/
PepsiCo Executive Says Agency Model Is Going To Breakhttp://www.wsj.com/articles/pepsico-executive-says-agency-model-is-going-to-break-1444926957?mod=djemCMOToday
SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform
RANTS/RAVES
Robert
http://fortune.com/contentfrom/2015/10/05/lex-luthor-jr/ntv_a/3dsBA58oDAfxgFAhttp://www.businesswire.com/news/home/20151015005333/en/Aberdeen-Group-Report-Reveals-Marketers-Utilize-Data#.ViAkZZ1Viko
Joehttp://www.redditblog.com/2015/10/introducing-upvoted-redditorial.html
http://adage.com/article/digital/content-budgets-rise-measurement-advances/300836/
This Old Marketing: Westinghouse
http://eh.net/encyclopedia/the-history-of-the-radio-industry-in-the-united-states-to-1940/
http://www.personal.psu.edu/jtk187/art2/radio.htm
This week's articles:
Can Content Save Advertisinghttp://adage.com/article/news/content-save-advertising/300842/
Is this The End Of Blogging?http://www.twistimage.com/blog/archives/the-end-of-blogging/
PepsiCo Executive Says Agency Model Is Going To Breakhttp://www.wsj.com/articles/pepsico-executive-says-agency-model-is-going-to-break-1444926957?mod=djemCMOToday
SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform
RANTS/RAVES
Robert
http://fortune.com/contentfrom/2015/10/05/lex-luthor-jr/ntv_a/3dsBA58oDAfxgFAhttp://www.businesswire.com/news/home/20151015005333/en/Aberdeen-Group-Report-Reveals-Marketers-Utilize-Data#.ViAkZZ1Viko
Joehttp://www.redditblog.com/2015/10/introducing-upvoted-redditorial.html
http://adage.com/article/digital/content-budgets-rise-measurement-advances/300836/
This Old Marketing: Westinghouse
http://eh.net/encyclopedia/the-history-of-the-radio-industry-in-the-united-states-to-1940/
http://www.personal.psu.edu/jtk187/art2/radio.htm
Released:
Oct 20, 2015
Format:
Podcast episode
Titles in the series (100)
PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content: Content Marketing with Pulizzi and Rose by This Old Marketing