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    PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again

    PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again

    FromThis Old Marketing

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    PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again

    FromThis Old Marketing

    ratings:
    Released:
    Dec 4, 2013
    Format:
    Podcast episode

    Description

    Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising.  Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network.  TOM example of the week: LEGO magazine.
    Released:
    Dec 4, 2013
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.