54 min listen
PNR 84: Content Marketing Now Definitive Industry Term
PNR 84: Content Marketing Now Definitive Industry Term
ratings:
Length:
61 minutes
Released:
Jun 23, 2015
Format:
Podcast episode
Description
In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around content marketing. Both associations have also taken the name "content marketing", which Joe thinks is a pretty big deal. In addition, Article Bunny launches and the boys talk about new research around the practice of native advertising. And finally, Facebook changes its algorithm again...this time around TTR or total time reading. Rants and raves include a bit of politics and a lession from media business models. This week's TOM: Game Theory.
This week's story links:
The New Content Marketing Forum and Association in Asia
http://www.forum-corporate-publishing.com/index.php/de/news/item/1235-neuer-name-neue-positionierung-aus-fcp-wird-content-marketing-forum
paired with...
http://www.marketing-interactive.com/regional-content-marketing-association-acma-launches/
Article Bunny Launches
https://www.techinasia.com/articlebunny-uber-content-marketing/
Attitudes Toward Branded and Sponsored Content
http://www.digitalnewsreport.org/essays/2015/attitudes-to-advertising/
Facebook now Taking TIME into account http://newsroom.fb.com/news/2015/06/news-feed-fyi-taking-into-account-time-spent-on-stories/
Sponsor Content: The Role of Webinars in the Buyers' Journey:http://gotowebinar.com/CMI
RANTS/RAVES
Joe on Can Publishers Innovate a Broken Business Model?http://www.innovationexcellence.com/blog/2015/06/21/can-publishers-innovate-a-broken-business-model/
Robert on Airport Storytelling:http://www.npr.org/sections/thetwo-way/2015/06/17/415198926/boy-who-lost-stuffed-tiger-at-airport-finds-tiger-stayed-very-busy
This Old Marketing: Game Theoryhttps://www.youtube.com/user/MatthewPatrick13
This week's story links:
The New Content Marketing Forum and Association in Asia
http://www.forum-corporate-publishing.com/index.php/de/news/item/1235-neuer-name-neue-positionierung-aus-fcp-wird-content-marketing-forum
paired with...
http://www.marketing-interactive.com/regional-content-marketing-association-acma-launches/
Article Bunny Launches
https://www.techinasia.com/articlebunny-uber-content-marketing/
Attitudes Toward Branded and Sponsored Content
http://www.digitalnewsreport.org/essays/2015/attitudes-to-advertising/
Facebook now Taking TIME into account http://newsroom.fb.com/news/2015/06/news-feed-fyi-taking-into-account-time-spent-on-stories/
Sponsor Content: The Role of Webinars in the Buyers' Journey:http://gotowebinar.com/CMI
RANTS/RAVES
Joe on Can Publishers Innovate a Broken Business Model?http://www.innovationexcellence.com/blog/2015/06/21/can-publishers-innovate-a-broken-business-model/
Robert on Airport Storytelling:http://www.npr.org/sections/thetwo-way/2015/06/17/415198926/boy-who-lost-stuffed-tiger-at-airport-finds-tiger-stayed-very-busy
This Old Marketing: Game Theoryhttps://www.youtube.com/user/MatthewPatrick13
Released:
Jun 23, 2015
Format:
Podcast episode
Titles in the series (100)
PNR 19: Time to Ignore Facebook and Google: Content Marketing with Pulizzi and Rose by This Old Marketing