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    PNR 38: John Oliver Rants Against Native Advertising

    PNR 38: John Oliver Rants Against Native Advertising

    FromThis Old Marketing

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    PNR 38: John Oliver Rants Against Native Advertising

    FromThis Old Marketing

    ratings:
    Length:
    65 minutes
    Released:
    Aug 5, 2014
    Format:
    Podcast episode

    Description

    In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company.  In addition, the boys cover new research on Facebook versus Instagram, dark social, Adidas and a video on John Oliver completely tearing apart native advertising.  This week's rant from Robert is why everyone CAN be a storyteller, while Joe raves about Jack Daniel's distillery.  This week's #ThisOldMarketing example of the week:  Aircraft Owners and Pilots Association.
    Released:
    Aug 5, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.