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    PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing

    PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing

    FromThis Old Marketing

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    PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing

    FromThis Old Marketing

    ratings:
    Length:
    67 minutes
    Released:
    Jun 17, 2014
    Format:
    Podcast episode

    Description

    In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences.  In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure.  Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open.  The week's #ThisOldMarketing example: BeingGirl.com from P&G.
    Released:
    Jun 17, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.