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    PNR 57: The Only Way to Stop Native Advertising Is to Embrace It

    PNR 57: The Only Way to Stop Native Advertising Is to Embrace It

    FromThis Old Marketing

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    PNR 57: The Only Way to Stop Native Advertising Is to Embrace It

    FromThis Old Marketing

    ratings:
    Length:
    60 minutes
    Released:
    Dec 16, 2014
    Format:
    Podcast episode

    Description

    In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par.  In addition, the boys discuss a lengthy article about the future of native advertising, as well as the heaps of money in and around marketing technology today.  Rants and raves include the latest Sony scandal.  This week's TOM example: Hubspot's purchase of Agency Post.
    Released:
    Dec 16, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.