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    PNR 76: The New Media Model Will Include Selling Products

    PNR 76: The New Media Model Will Include Selling Products

    FromThis Old Marketing

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    PNR 76: The New Media Model Will Include Selling Products

    FromThis Old Marketing

    ratings:
    Length:
    56 minutes
    Released:
    Apr 28, 2015
    Format:
    Podcast episode

    Description

    In this episode of This Old Marketing, Joe and Robert discuss research that Facebook organic reach is dipping even more, and additional research that states influencer marketing is on the rise (but wait for the rant on this one). The boys also discuss why new media companies focus on advertising, and how the media model of the future will be all about selling products and services.  After roasting the WSJ (again) for a misleading blog post, rants and raves include Emmy nods for content marketing.  This week's #ThisOldMarketing example of the week: Merrill Lynch.
    Released:
    Apr 28, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.