Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    PNR 4: Marketing Jobs Slashed | Content Marketing and VCs | Google Ads Social Ads

    PNR 4: Marketing Jobs Slashed | Content Marketing and VCs | Google Ads Social Ads

    FromThis Old Marketing

    Start listeningView podcast show

    PNR 4: Marketing Jobs Slashed | Content Marketing and VCs | Google Ads Social Ads

    FromThis Old Marketing

    ratings:
    Length:
    42 minutes
    Released:
    Dec 12, 2013
    Format:
    Podcast episode

    Description

    Joe and Robert discuss the Unilever announcement of their mass layoff of marketing jobs and what it means for marketers in general.  Also covered in this podcast: content marketing goes full steam ahead with VC companies; Facebook pushes its ads; Google+ launches social advertising.  TOM example of the week: Minnie Maud Hanff and Force Cereal. 
    Released:
    Dec 12, 2013
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.