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Harnessing the Power of Brand Ambassadors with Jodie Cruttenden | The GelBottle

Harnessing the Power of Brand Ambassadors with Jodie Cruttenden | The GelBottle

FromThe Girls in Marketing Podcast


Harnessing the Power of Brand Ambassadors with Jodie Cruttenden | The GelBottle

FromThe Girls in Marketing Podcast

ratings:
Length:
30 minutes
Released:
Apr 12, 2023
Format:
Podcast episode

Description

Are you looking to get ambassadors involved with your brand? Tune in to this episode to see how one of the biggest nail care companies does this.
This week, we're back with another podcast episode all about using brand ambassadors to grow your brand. In this episode, Olivia sits down with Jodie Cruttenden who is Global Brand Ambassador Manager for The GelBottle, a leading brand in the nail care industry. Jodie has worked on campaigns with a range of well-known names including Maura Higgins and Megan Barton-Hanson. With a collective social media following of over 1 million people, the reach of The GelBottle is huge and the brand's ambassador scheme has helped to grow and connect this following further.
This episode covers:

Brand ambassadors
Working with influencers
Untraditional routes into marketing
Working for a huge company, including Ann Summers and The GelBottle
Local marketing
Growing an online community
Influencer programmes
Marketing and taboo topics

This episode is a must-listen for anyone wanting to implement a brand ambassador scheme to help grow a community for their brand and a huge thanks to Jodie for joining us on this episode.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Released:
Apr 12, 2023
Format:
Podcast episode

Titles in the series (91)

Marketing podcast covering tips and tricks to help you get started in the industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.