Olivia is joined by Chloe Wong, Group Paid Search Manager at easyJet and easyJet Holidays. Chloe chats about setting up PPC campaigns, improving conversions for paid search, and how you can get started with a career in the industry. This episode focuses on paid search, the role it plays in our wider marketing industry, and what we can do to create the best PPC campaigns. With 8+ years of experience in the paid search space, Chloe's knowledge and insights into the industry are invaluable. Throughout this discussion, Chloe talks all about her journey and gives practical examples of how you can improve your paid search knowledge.  
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