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In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.

In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.

Topics discussed in this episode included:

The vanity metrics trap
How to find meaningful metrics
Vanity vs actionable metrics
Valuable ways to measure marketing success


Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.

See you next week for an episode about influencer marketing!
Girls in Marketing