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Welcome back to The Girls in Marketing Podcast!

In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola.
Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm.
Join us as we sit down with Lily to understand the secrets behind Adanola's remarkable success in performance marketing.
From running her own marketing agency to working for big brands like The Very Group, Lily’s career experience is something we can all learn a lot from.

This episode discusses:

What is performance marketing?
Working at Adanola
Agency vs. In house roles
The shift from small to big businesses


If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you’d imagine.

See you next week for another team episode!