Olivia is joined by Thierry Ngutegure, Head of Insights at Journey Further.   Thierry chats all about how data should be more creatively linked with storytelling in marketing, the impact of insights on marketing campaigns, and how to manage/use insights. This episode also touches on mental health as a young black man, the realities of suffering from imposter syndrome as a professional in the industry as well as thoughts on what public campaigns are doing to aid young black people to talk more openly about their mental health, especially within a workplace/professional setting. Thierry’s way of speaking creatively about using data is such a fresh take on everything we previously may have perceived about data in marketing.
Connect with Thierry on LinkedIn here.
Listen to Thierry’s Podcast “Why Didn’t You Tell Me?!” Podcast here.