It doesn't matter if you bring in millions a year or put all your effort into just keeping your small business running — you need to market your business online. With so many digital channels, how do you get the most bang for your digital marketing buck? Kim talks to Jeremy Wood of Hootsuite about using social media to connect with your audience. Mike Huber of Vertical Measures tells us about using social media to build an "owned" audience. Learn more about your ad choices. Visit megaphone.fm/adchoices