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    PNR 7: The End of Advertising | Content Marketing and Ron Burgundy

    PNR 7: The End of Advertising | Content Marketing and Ron Burgundy

    FromThis Old Marketing

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    PNR 7: The End of Advertising | Content Marketing and Ron Burgundy

    FromThis Old Marketing

    ratings:
    Length:
    49 minutes
    Released:
    Dec 30, 2013
    Format:
    Podcast episode

    Description

    In this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into what Anchorman 2 did differently with content that no other movie ever did before (and what your business can do about it). Also discussed - more content marketing predictions and how small businesses get started with content marketing.
    Released:
    Dec 30, 2013
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.