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    PNR 9: Will Native Become the Norm? | A Trillion Devices | GI Joe & Content Marketing

    PNR 9: Will Native Become the Norm? | A Trillion Devices | GI Joe & Content Marketing

    FromThis Old Marketing

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    PNR 9: Will Native Become the Norm? | A Trillion Devices | GI Joe & Content Marketing

    FromThis Old Marketing

    ratings:
    Length:
    47 minutes
    Released:
    Jan 15, 2014
    Format:
    Podcast episode

    Description

    In this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other.  Joe explores more on native advertising and the insane growth projections for 2014.  Robert covers how marketers are overcomplicating technology.  This week's This Old Marketing example: G.I. Joe.
    Released:
    Jan 15, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.