In this episode, we are re-airing a panel interview with Jeff Hannah and Joey DiFranco from the main stage at Rethinking Events, a recent virtual event which explores how virtual events are exploding and developing during the COVID-19 pandemic. Joey is a media futurist and expert in experiential technology. Joey is also the Director of the NEXT Lab at Exhibit Concepts – “New Experiential Technologies” – which is focused on all things technology-related, such as virtual events, augmented reality, virtual reality, audio-visual, and much more. Jeff Hannah is the Vice President of Interiors, International, and Creative at Exhibit Concepts, and has oversight of the NEXT Lab. Both of these industry thought leaders are interviewed by Masten Worley, Director of Sales at Exhibit Concepts.   This is a dynamic conversation which explores the role of virtual events in the overall marketing mix, what kinds of mistakes companies often make when implementing online events. They talk about the challenges and difficulties of creating and managing virtual events. And, they discuss what the future may look like in terms of the mix between virtual and in-real-life (IRL) events. This interview was recorded in Dayton, Ohio. Email: jdifranco@exhibitconcepts.com; jhannah@exhibitconcepts.com; mworley@exhibitconcepts.com LinkedIn: https://www.linkedin.com/in/joey-difranco-creative/ https://www.linkedin.com/in/jeffreyhannah/ https://www.linkedin.com/in/mastenworley/ www.globalexhibitor.com